Privacy policy

Happy Herd is a family organisation app. This policy describes what we collect and what we do with it, in plain language, because the honest answer is short.

What we collect

• One parent email address — the account that creates your family. It's used to sign in and to recover access.
• Family content you create — first names or nicknames for family members, chores, events, rewards, meal plans, lists, comments and optional profile photos. This is your data; we store it so your devices stay in sync.
• A mobile number, only if you use a feature that needs one — inviting a partner by text, asking a neighbour for help, or the Smart Assistant. Numbers are used to send that specific message and to honour opt-outs. Nothing else.
• Purchase status — whether your family is on the free plan or the Happy Herd Family Plan. Payments are handled entirely by Apple or Google; we never see or store your card details.
• Basic technical records — the minimum service logs needed to run and secure the system, and to tell us when something is broken.

About children

Children never have accounts. They exist only as profiles — a first name or nickname and an avatar — created and controlled entirely by a parent inside the family. There is no sign-up, no email address, no password and nothing for a child to be logged in to.

Happy Herd has no public or social features of any kind. Nothing a child does is visible outside their own household, there is no way for anyone outside the family to contact them through the app, and there is no directory, feed or profile to be discovered in.

We do not knowingly collect personal information directly from children. Everything about a child's profile is entered by a parent, who decides how much to enter — a first name is enough, and a nickname works just as well.

We don't track anyone's location, including children's. That's a deliberate product decision, not an oversight.

What we never do

• No advertising, and no advertising trackers — on any plan, including the free one.
• No selling, renting or sharing of your data with anyone.
• No analytics profiles built about you or your family.
• No location tracking.
• No training of AI models on your family's content.

Where data lives

Your family's data is stored with our infrastructure provider, Supabase, in the United States, protected by industry-standard encryption and by access rules that limit every record to your own family. Happy Herd is currently offered in the United States only.

The features that send data somewhere else

Three things reach outside our own systems, and only when you use them.

Feature	What is sent, and to whom
✦ Magic Add, voice add, and any capture path	The photo or text you submit goes to an AI service (Anthropic) to extract dates and items, then is discarded. Photos are downscaled on your device before they are sent. Nothing is used to train anything.
Text messages — partner invites, asking for help, the Smart Assistant	The recipient's number and the message text go to our SMS provider so it can be delivered. Numbers that opt out are recorded so they are never messaged again.
Connected calendars — school, sports, Google	We fetch what the calendar publishes. If you connect Google and choose to publish events back, only the events you have chosen to send are sent.

If you never use these features, nothing leaves our systems.

Sharing outward, when you ask for it

Some features exist to give information to somebody outside your family — a published calendar link, a carpool claim link, an ask for help. Each of these is off until you switch it on, shares only what you selected, and can be turned off or rotated at any time. A carpool claim link, for example, carries the request and nothing about your family beyond the event it relates to.

Your controls

• Delete any content — a chore, an event, a list, a recipe, a comment — at any time.
• Remove a member profile from Settings → Family.
• Delete your account. Open the app, tap the Settings gear, tap "👤 Account", then "Delete my account". It's two taps from a cold launch and it does not require the parent PIN.
• Delete the whole household — Settings → Your family's data → "🗑️ Delete our household". Available to the account that created the family.
• Download everything — Settings → Your family's data → "⬇️ Download our data".
• Stop text messages — reply STOP to any message, or turn the relevant setting off in the app.
• Or email hello@happyherd.app from your account address and we'll do any of the above for you.

Deleting your household removes its data from our systems. Deleting your account removes your sign-in along with it.

Security

Access to every record is restricted to the family it belongs to, enforced at the database rather than only in the app. Parent-only actions — settings, approvals, money, sharing — are verified on the server against a PIN, not merely hidden in the interface. We do not store payment details at all.

Changes

If this policy changes in any meaningful way, the effective date above changes with it, and continued use means acceptance of the current version.

Contact

Questions about privacy, or a request about your data: hello@happyherd.app. A person answers.